A highlight of my time at UW-Madison was the creation of a campaign for the UW-Madison Odyssey Project's Gala. This campaign struck a chord with our community and beyond, resulting in a remarkable one-night fundraising success of $250,000. The campaign not only showcased my design skills but also demonstrated the impact that strategic visual communication can have in raising substantial funds for a cause.
Tasked with the challenge of increasing enrollment for UW-Madison's Summer Term, my team and I devised innovative design strategies. Not only did we surpass the goal of a 10% increase, but our trend-setting approach continued to drive a 10% enrollment boost for three consecutive years. This not only enhanced the university's academic standing but also generated significant revenue, showcasing the power of design thinking in achieving tangible results.
LET'S GO WISCO!
My tenure as a digital designer at the University of Wisconsin-Madison was nothing short of transformative. It became a crucible for my growth as a designer, where creativity didn't just meet objectives; it defined them. The overall experience broadened my horizons, allowing me to develop a comprehensive skill set and strategic mindset.
Client
UNIVERSITY OF WISCONSIN-MADISON
Year
2015-2022
One standout chapter of my UW-Madison journey was featuring accomplished UW-Madison alumn such as Olympic Gold Medalist, Rose Lavelle. We spearheaded a trend-setting rebrand campaign aimed at appealing to a younger demographic. This dynamic initiative not only elevated the university's image but also struck a resonant chord with our target audience.
In a bid to infuse the university spirit with contemporary appeal, I led a groundbreaking project at UW-Madison. By combining the beloved UW-Madison mascot, Bucky Badger, with emojis. This creative fusion not only celebrated the university's heritage but also showcased the adaptability of design in reaching diverse audiences.
Furthermore, for the Summer Term campaign, I drew inspiration from the popular show "Stranger Things," creating a lockup that captured the show's nostalgic aesthetic. This unique visual approach demonstrated the power of design in tapping into cultural trends to enhance the appeal of educational programs. These initiatives reinforced the notion that strategic and creative design can bridge generational gaps and elevate the university's identity in exciting and unexpected ways.
