DREAM ENORMOUS
"Dream Enormous" is more than a campaign; it's a call to embrace boundless creativity. Eye Kandi Design invites clients to think beyond limits and dare to dream on an enormous scale. This vision encourages a mindset where no idea is too extravagant, where the sky is not the limit but the beginning.
Client
EYE KANDI DESIGN
Year
2009-2023
Contrary to the old adage, "Get your head into the clouds" signifies our departure from conventional thinking. It's an encouragement to immerse oneself in expansive, imaginative thought. In this campaign, we celebrate ideas that soar, urging clients to break free from constraints and explore the vast possibilities that come with dreaming enormous.
Picture this – a client walks into a coffee shop, spots a QR code on my shirt, scans it, and voila, instant access to design consultations. The idea was simple yet revolutionary – why not make design assistance as accessible as reaching into your pocket?
I integrated this feature seamlessly into our monthly membership, offering clients continuous, on-the-go design support. Imagine being at a conference, someone spots your Eye Kandi shirt, scans the code, and suddenly, you're discussing design ideas. It's about bringing consultations to the forefront of everyday experiences, tearing down the barriers between clients and creativity. QR codes on apparel – a small addition with a colossal impact on how our clients engage with design.
The Dream enormous color palette, dominated by blues and grays, reflects the view of the sky from deep space, providing a macro perspective. The pop of red represents the magnificent nebula, akin to the awe-inspiring beauty we aim to manifest in every client's brand. As you embark on the journey of brand design or rebranding with us, expect the end result to leave your audience visually awe-struck, just like gazing upon a stunning nebula in the cosmos.
